Australia to roll out ad campaign to guide country through fuel crisis
New ads will soon hit Australian television screens as part of the government’s latest plan to guide the country through the fuel crisis sparked by the war in the Middle East.
The campaign, titled “Every Little Bit Helps”, will launch on April 13, with ads to be rolled out on television, online, and out in public.
The National Cabinet developed the National Fuel Security Plan to help the country navigate the fuel crisis, with the plan consisting of four levels aimed at managing fuel supply chain pressures.
Australia is currently sitting at Level 2 as per the fresh plan, which has been coined “Keep Australia Moving”.
This stage is designed to help Australians understand what to do as fuel supplies hold, and how they can play their part in helping out.
Minister for Infrastructure Catherine King said the campaign will outline the ways Australians can help.
“The global fuel shortage is affecting us all and every little bit helps,” Ms King said.
“From running errands in fewer trips to only filling up with the fuel you need, this will help us keep essential services moving.
“The rollout of this campaign and National Fuel Security Plan ensures that we can get the public the information they need, and keep them updated if and when the situation may change.”
The launch of the new plan comes after Energy Minister Chris Bowen said Australia currently has 38 days worth of petrol, 31 days worth of diesel, and 28 days worth of jet fuel in an update posted to social media on Saturday.
Diesel supplies are up by two days, he said, while fifty-seven fuel tankers are on the way to Australia.
A little more than $4bn litres of different types of fuel is also scheduled to be delivered over the next month.
Mr Bowen emphasised the reserve figures are “not a countdown”.
“It’s a reserve, and it’s being added to each day with the arrivals,” Mr Bowen said.
“It doesn’t count what’s in the service stations already, and obviously doesn’t count what’s already in cars and trucks around Australia.
“As we stand six weeks into this crisis it’s still the case that we have no deliveries to Australia that we were expecting, that haven’t arrived.”
He said the government has been working very hard to ensure Australia’s fuel supply remains secure, despite the international crisis remaining “uncertain”.
